Branding

Wandering Wildcrafts' brand strategy embodies a strong visual identity that reflects their mission and values.

I designed this logo that symbolizes traditional craftsmanship and the connection to nature, featuring a woven basket surrounded by foraged plants. To establish a cohesive aesthetic,

I curated an earthy color palette of olive green, sage, terracotta, and soft sand—tones that evoke sustainability, creativity, and natural harmony.

I also selected typography that balances artistry and professionalism, using Gilda Display for a handcrafted feel in headings and Dosis for clean, readable body text.

These elements come together to create a consistent and authentic brand presence, ensuring that Wandering Wildcrafts visually and emotionally resonates with its audience.

Wandering Wildcrafts

Brand Strategy

  • Web Design.

    I crafted a visually immersive and user-friendly site that showcases the brand’s products, mission, and offerings.

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  • Instagram.

    I designed a strategy to increase engagement through reels, carousels, and interactive content.

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  • Facebook.

    I established a presence by sharing in-depth posts, products, and promotions. Utilized Facebook Groups to cross-promote and expand reach.

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  • Etsy.

    I created an optimized shop with compelling descriptions, high-quality images, and keyword-rich titles.

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  • Youtube

    I filmed and edited engaging content to educate and inspire the audience.

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Growth Metrics

2025

Instagram Engagement– Engagement increased from 520 interactions in January to 710 in February, reflecting stronger audience connection.

YouTube Views – With 252 views in February, YouTube content is gaining traction, helping expand brand reach.

Facebook Interactions –Engagement more than doubled, from 50 in January to 123 in February, indicating higher audience interest.

Etsy Visits – Traffic surged to 1,501 visits by February, showing increased visibility and interest in Wandering Wildcrafts’ handmade offerings.

Case Study: Etsy Growth

In just one month, Wandering Wildcrafts saw a significant increase in Etsy shop visits, growing up to 1,500+ visitors. This growth wasn’t random—it was the result of intentional strategy, content marketing, and audience engagement.

    • Increased Instagram & Facebook content focused on handmade products

    • Used Reels & Stories to highlight the felting process, materials, and finished products

    • Encouraged link clicks to Etsy in bio & post captions

    • Ran a targeted ad campaign to drive traffic directly to the Etsy shop

    • High-quality product photography with nature-inspired backdrops

    • Detailed, story-driven descriptions highlighting craftsmanship & sustainability

    • Pricing strategy positioned as high-value artisan work, not mass-produced goods

    • Created aesthetic consistency between Etsy & social media branding

    • Used strong keywords & tags

    • Updated product descriptions with search-friendly terms & storytelling

    • Optimized Etsy shop title & bio for better search rankings

    • Tagged products under relevant categories for higher visibility

Wandering Wildcrafts CoSMic Blueprint

Wandering Wildcrafts embodies a stable, grounded, and intentional brand energy, built on quality craftsmanship, sustainability, and deep-rooted connections. With a focus on slow, ethical growth, the brand prioritizes authenticity, timeless design, and nature-inspired artistry over fleeting trends. Each creation reflects a commitment to beauty, function, and longevity, inviting customers into a world of handcrafted, heirloom-quality goods. Through consistent storytelling, high-quality visuals, and a strong community presence, Wandering Wildcrafts cultivates trust, loyalty, and a deep appreciation for traditional skills in a modern world.

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